S
Build your brief

Know what is approved before content goes live

Plan usage rights, AI disclosure, and review responsibilities alongside production. The agreed scope defines what is checked and who signs off.

Illustrative content review scene

Agree these before production

Review

Reviewers and approval checkpoints

Rights

Platforms, term, territory, and paid use

Disclosure

How AI and paid partnerships are identified

RIGHTS

Define usage before production

Document where content may run, for how long, and whether paid use or creator-account advertising is included. Extensions need a separate agreement.

Discuss usage rights

REVIEW

Set a clear approval path

Name the reviewers for product claims, brand tone, music, and AI disclosure. Your team confirms who gives final approval and when legal review is needed.

Discuss review requirements

Approval is part of the production plan.

Safety questions, answered