Explore creative formats
Illustrative concepts for UGC, vertical video, product imagery, and creator-led ads. These examples are not published client campaigns or performance evidence.
These are planning directions and test questions. The stills do not demonstrate finished videos, customer experiences or campaign results.
UGC video ads
Creator-style concepts built around a clear opening and product message.
Concept planning notes
- Audience question
- How would this product fit into my routine?
- Creative choice
- Plan a creator explanation around one everyday use, supported by a clear product close-up.
- What to compare
- With the same audience and offer, does a product-first or question-first opening keep viewers watching longer?
TikTok ads
Product-use and unboxing concepts for a TikTok brief.
Concept planning notes
- Audience question
- What does the product do, and what would arrive in the box?
- Creative choice
- Plan two openings: the product in use and the package reveal. Keep the rest of the script the same.
- What to compare
- For the same TikTok placement, which opening keeps viewers watching through the product explanation?
Instagram story & Reels ads
Everyday settings for planning Instagram Stories and Reels creative.
Concept planning notes
- Audience question
- Where would I use this in everyday life?
- Creative choice
- Use a recognizable setting to frame the product, then plan crops and captions for each Stories or Reels placement.
- What to compare
- With the same product and offer, which setting prompts more saves or product-page visits?
Product & carousel stills
Studio-grade frames that hold up as single cards or swipe sets.
Concept planning notes
- Audience question
- Which product detail do I need to see before I choose?
- Creative choice
- Plan a group view, a single-product focus and a detail crop. Each image should answer a different buying question.
- What to compare
- In the same placement, does leading with the range or a product detail bring more product-page visits?
Testimonial & founder ads
A direct-to-camera format for founder stories and approved customer accounts.
Concept planning notes
- Audience question
- What can this person credibly tell me about the product?
- Creative choice
- Build the script around a verified customer account or an approved founder explanation, with permission and the speaker's role clear.
- What to compare
- With the same approved claim, which account prompts more relevant customer questions?
Start with the message. Choose the format that makes it clear.